There comes a point when you see a graphic and it just screams, “I was made in the 80’s!” They are just awful, and it blows your mind that they still use it. Sure there is some value in consistency, but overall you need to stay up with the times and the new graphic designs. The company I have in mind is Fila. They have had the same logo for years, and it is looking worse everyday. It really is straight out of the 80’s, and it could be a main reason why Fila is falling behind other sports companies like Nike and Under Armor. Fila could definitely use a new “F,” since seeing it on a new piece of clothing just makes that piece of clothing look old.
Tags: 80's, Fila, Logo Design, sports
